Advertising Man. Consultant of Political Marketing, Electoral and Government.
Higher academic in social communication, with emphasis in advertisement/publicity and propaganda. Postgraduate in marketing and business management. Master in image advice’s and political consulting.
Self-taught in development of narratives and how to build imaginaries. Mass psychology, neuro-linguistic programming and the human behavior. In explore the power of subconscious mind, instantaneous connection-subliminal, and others highly important disciplines.
Has some knowledges and skills that deepen in the new world of political neuromarketing and from it, integrate actions that require emotional/rational intelligence and raise the possibility of electoral success by the right choice of; semantic of the words on slogans and speeches, body language, micro-facial expressions and others semiotics techniques in publics performances.
Also on duty counselor in all kind of crisis situations, a social and real media trainer, and political career mapping. Copywriter of persuasive texts, experiment art director, cold analyst and producer of relevant content. Always based on neuroscience, the constant study of the changes and the trends of modern society to mensure, understand and shaping the needs, interests and desires of collective mind and one of each single person in itself.
As well expert in development of negative campaigns, on the deconstruction of the rival(s) public image(s), at domain of techniques viral spreading marketing, rumor clinic operations and how to manipulate the public opinion.
Responsible for any specific or management the interface of all services of the work of branding, electoral advertising communication and effective promotional initiatives for candidates in political election periods.
Defined as a “warrior of thought”, the “new rainmaker”, and a true “romantic anarchist”…
* Former active and collaborative member of: CENP (Conselho Executivo Normas Padrão), ABAP (Associação Brasileira de Agências de Publicidade) and SINAPRO (Sindicato das Agências de Propaganda) in the advertising market. On the political scenery; ABCOP (Associação Brasileira de Consultores Políticos), POLITICOM (Sociedade Brasileira dos Profissionais e Pesquisadores de Comunicação e Marketing Político), ABRAPEL (Associação Brasileira de Pesquisadores Eleitorais), MAICOP (Master en Asesoramiento de Imagen y Comunicación Política), ALACOP (Asociación LatinoAmericana de Conultores Políticos), AAPC (American Association of Political Consultant), and THE WAPAS (The Washington Academy of Political Arts & Sciences).
* Wish & Win (Mexico and Republic of Haiti, 2015/2016). Manhanelli Associados (Angola, 2017). ACP International Group (Colombia, 2015/2018-19/2023). Strattegy Marketing Político, MSL Comunicação e Marketing Governamental, Visto Propaganda, Vitorino & Mendonça, Machado Inteligência Política, Brand Pesquisas & Consultoria, MW, Unistar Elections, Agência Communicare, MPP, Grupo Opinião Pública UFMG (Brazil, 2010/2025).
RICARDO★CALVÃO 