My responsibility, within the campaign team or as an outsider/informal counselor, in a nutshell, is to give form to content. New ideas and political strategies through creativity, know-how and innovation, both online and bellow the line, in all the communications levels.
As a director of political advertising and public image advisor, I’ve been worked in a several election campaigns in all levels, for the legislative and executive (including presidentiables, in three different continents), adding a lot of differential values in to the creativity ways and effectives process of communications to the political parties, candidates, and some social ideologic causes.
I’m young, but a veteran in this market. With more than 15 years of expertise in CARRY OUT CAMPAIGNS positioning strategies for the candidate, guiding the principles of his campaign, and the social impact. In CREATING a deep subliminal connexion with the people. In DEVELOPING a conceptual and graphically innovative communication tools and channels that generate interest and participation. In HACKING plots to avoid opponent attacks. In the PLANIFICATION of the electoral sweep. In MANAGE a personalized media training. In CONDUCTING their public image and a social profiles to reflecting their own values. And much more, all this in PARALLEL with others activities.
I believe that; “political communication, is not empty presentation of prefabricated profiles, but the existing dialogue between people who want to develop their communities.” ®
Areas of Expertise:
I’m a effective advisor to new candidates and tradicional politics, especially in how to communicate with passion looking at to affect a real change in their communities. Currently, I’m invited as professor/speaker at academic seminars, party events and private classes of political marketing and electoral communication. Also, I’ve been invited to lecture at some universities, studies groups, and suport social causes since a little local to the international level.
Strategic advice and support to politics on the development, management, and application of their public affairs programs trough a effective political campaigns using all sort of propaganda army, like; artificial intelligence, direct mail, radio and television advertising, social media, internet, outdoor advertising, telephone messaging, and activism grass-roots collateral.
✓ Advertising art director.
✓ Creative writer of powerful sparkling phrases.
✓ Careful selector of words and images.
✓ Effective analyst of communication performance.
✓ Ghost-writer, speeches and other text editing tasks.
✓ Creative and social campaigns conceptor.
✓ Polls evaluator and survey analyst.
✓ Diagnosis maker of the political current situation.
✓ Development creator of visual identity.
✓ Jingles and audio planificator, also viral sounds, and radio programs.
✓ Direct direction in photo, hand graphics and design.
✓ Film-maker and video editor.
✓ Voter profiling definition.
✓ 3D modeling and animation.
✓ Mobile applications.
✓ Voter contact with telephone programeted calls.
✓ Website election campaign candidate, and others estrategics hot-sites.
Regular meetings with candidate and/or the campaing team to discuss the latest political developments so that they are ahead of political activities which will impact their electorate. We helps people and candidates to understand the importance of these developments and plan appropriate steps to take.
✓ Content development and create efective messages.
✓ Establish emotional connection by candidate with people.
✓ Online reputation management.
✓ Remove negative associations.
✓ Find and confirm the mass opinion and individuals desires.
In this work, we need to monitor all available sources of relevant information and analyses developments so that specific people can stay ahead on important changes in Government and in their positioning. This includes parliamentary publications, public departments, political parties, think tanks, trade associations, and pressure groups.
✓ Engagement and social engineering.
✓ Make deep social connections.
✓ Digital campaigning tricks.
✓ Indentify demographic targets
✓ Database management.
✓ Crossmídia strategies.
✓ Increase electoral awareness.
✓ Evaluate geographic trends.
✓ Planification and implementation of new media channels.
Coach political actors in all aspects of public affairs, from dealing with politicians and the media, to speech-writing and delivering presentations.
✓ Media training and correction of alarmant problems.
✓ Training corporal language and persuasive speaking.
✓ Verbal and vocal paralanguage analysis.
✓ Detect issues on non verbal communication.
✓ Handling voice and speech techniques.
✓ Clipping analysis and media wacth.
We evaluate the magnitude of a crisis situation, execute a coherent position strategy, and track the effectiveness of your response.
✓ Resolve with creativity the political scandals.
✓ Orientation about the media traps possibilities.
✓ Counselling in crisis and communication wars.
✓ Preparation all team and the candidate for intense debates.
✓ Manage hacking tools to avid the opponent attacks.
✓ Research and leak the opposition weakness.
✓ New concepts for events, from press conferences to street activities.
✓ Suport in meetings an other events.
✓ Choice and design of the event that best suits your goals.
✓ Defining the budget by assessing the economic aspects.
✓ Estiulate militancy and field mobilization.
✓ Promotion: Online through social media and offline through traditional media.
✓ Subliminal perception of the event.
✓ Door-to-door and special manifestations.
Simply put, we know what it takes to win and will stop at nothing to help you achieve victory.
✓ Think “below the line” strategies campaign.
✓ Fundraising models and tactical techniques.
✓ Managing the relationship with donors.
✓ Budgeting and personnel models.
✓ Effective and ethical profiles refine banking.
* THE RISE OF THE “PERMANENT CAMPAIGN”.
A NEW TREND OF CAMPAIGN COMMUNICATION.
Objectives: Untangling the government program and create campaign proposals. Structuring candidate’s biography narratives for segments and different social groups, choosing metaphors, associations and references that are part of the cultural imagination of each group. Associate experiences, achievements and accomplishments to moral values and transform these values into concepts for campaigns. Write justifications, positions and arguments in support of speeches and debates food. Art and Creative Direction in TV programs, radio and internet. Create scripts, testimonials film testimonials and support. Create all the visual identity of the campaign. Also create support texts for pamphlets and newspapers.
– NEGATIVE CAMPAIGN.
Objectives: Create strategies and campaigns to deconstruct and disqualify opponents.
– CONSTRUCTIVE CAMPAIGN COMMUNICATION.
Objectives: Creation and presentation of the basics of campaign design.
:: WHAT VOTERS WANT FROM CAMPAIGN COMMUNICATION?
According to the Roger Gérard Schwartzenberg, image building to be given by 3 elements, which are: the creation of a character, the show and the audience, just as a theater. In politics it is essential to choose which image (character) the political will want to adopt, which can be: the hero type, the common man, the charming leader, e/or the father/mother of the people.
However, before choosing which of these characters the candidate’s profile will be, it is essential to make a diagnosis in society in order to know what people’s needs and then figure with which this will be identified. Currently, with the new media and means of dissemination, the image that the candidate wants to convey to voters is extremely important once, vote on the political personality and not in its government program.
Do you know who is influencing your influencers?
RICARDO★CALVÃO 